For those of you who are engaged in marketing, the term marketing plan must be familiar. However, many are switched between marketing plan and marketing strategy. What is the difference between marketing plan and marketing strategy?
Marketing strategy is an explanation of business targets owned by a company or brand. It is closely related to the values and objectives of a business.
Meanwhile, marketing plan is how you achieve your target marketing goals.
Simply put, marketing plan is the implementation of the company’s marketing strategy that can consist of various ways to achieve the same target in business.
Elements of Marketing Plan
1. Company Summary and Objectives
First, get to know your company profile and its purpose. This way, you can find out the situation of the company and the goals you want to achieve.
2. Determine The Targets and Standards to Be Achieved
Second, set targets and standards that must be achieved. When you know the exact standard, it will be easier to measure progress to reach the desired target.
3. Determine the Target Market
Another important thing when creating a marketing plan is to determine who your target market is. By determining your target market, it will be easier to set the style of promotion and marketing to be done. Marketing will also be more effective.
4. Define The Type of Promotional Content
Now there’s a lot of promotional content to choose from. It’s important to specify the type of content you want to run. Choose well to help you reach your target to the maximum.
5. Know your Competitors
Do some research to identify the strengths and weaknesses of your competitors. Recognizing your competitors will help you build a complete and clear marketing plan.
6. Set Focus and Priority
You may have a lot of ideas, but it’s important to stay focused and set priorities. Don’t let you get overwhelmed because there’s too much to do.
So in addition to setting what you want to achieve, you need to put aside things you’re not focused on to avoid unnecessary distractions.
7. Set a Budget
In making a marketing plan, it is important to set an effective and realistic budget. Set a budget well to make marketing steps smoother.
Sample Marketing Plan
After knowing some important things in creating a marketing plan, let’s take a look at the examples that you can make below.
1. Buffer
Buffer makes it easy for those in the marketing world by creating a marketing plan template with instructions along with examples. Example marketing plan by Buffer is suitable for those of you who have never documented a marketing plan before. Check out the template in this link, yes.
Buffer’s marketing plan can help you learn. Starting from answering fundamental questions about the company and its objectives, analyzing accurate target markets, evaluating marketing strategies by understanding the company’s strengths and weaknesses, to creating a good promotional workflow.
2. Contently
The marketing plan created by Contently focuses on creating promotional content. However, instead of creating a new one for each campaign, Contently’s example marketing plan will help you improve your promotion steps to the maximum.
You can learn to tailor your content to your target audience, determine which channel is most effective for you to use, and also know which content your customers and potential customers enjoy the most.
3. Forbes
In 2013, Forbes created a marketing plan that has been used by many people. An example created by Forbes will teach you 15 important points in:
- Business plan summary
- Target customers
- Unique Selling Proposition (USP)
- Pricing strategies
- Distribution plan
- Offers
- Marketing materials
- Promotional strategies
- Online marketing strategies
- Conversion strategy
- Partnership
- Referral strategies
- Strategies to increase the number and price of transactions
- Retention strategies
- Financial projections
Marketing plan created by Forbes is one of the detailed examples and suitable for those of you who want to create a marketing plan from scratch. In business, you must always be ready to adapt and change your plan. Be diligent to analyze and adjust to the company’s current condition.
That’s the multiplicity of marketing plans that you must understand if you want to succeed in a career in marketing.
In essence, one of the important elements in the world of marketing can be used as a report that is able to describe the effectiveness of marketing strategies for the next year, quarter, or month.
Building a marketing plan is fun, however, the process of making it can not be underestimated. To make it wrong, don’t forget to note all of Onesthal’s explanations above, yes.
Well, although a marketing plan can be a turning point in the success of your marketing campaign, there are many other aspects that can increase the productivity of you and your marketing team.
Curious about these things? Visit Glints Expertclass immediately. In the marketing category class, marketing experts and practitioners have a myriad of interesting knowledge that they are ready to share for you.
Guaranteed, the material they will provide can be a good preparation before you start your career as a marketer. Sign up now and develop your professional skills with Onesthal!
Tips on How to Create Instagram Content Marketing
February 5th, 2021
Lately, business people and even individual Instagram users create content like a blog. Content varies according to the instagram user’s area of expertise or business; starting from tips, general science, or even just a product review. Jurnal itself refers to this phenomenon as Instagram content marketing.
Not much different actually by creating content marketing through blogs or other media. It’s just that the uniqueness of Instagram’s algorithm itself makes content marketing on social media that facebook is a little different.
Reported from Later, Instagram algorithm is not much different from Google algorithm: you’ve got what the most you searched. Both adopt personalized algorithms. More details, Jurnal by Mekari will explain how to create good Instagram content and get more engagement than you expect!
Post Time!
Yes, this first requirement may have been read frequently in any article. Posting time is already a major requirement not even just a myth for how you get more engagement from Instagram users. This refers to Instagram’s own algorithm.
The reason is of course Instagram will show more posts that get engagement faster and more in the explore column. Posts that have more likes, comments, shares in the fastest timeframe will get more views than those with minimal engagement. It is therefore important that you pay attention to when your posts are uploaded. Look for times when Instagram users are actively surfing.
It’s not just visuals, Instagram is about words and timing!
Make Your Audience Linger in Your Posts!
Have you ever seen in a single post there are many slides? Yes, none other than this aims to keep the audience lingering in your posts. The term is also called carousel post. Where in one post there are many images.
This is also the reason why nowadays many business people on Instagram rely on Instagram Content Marketing such as blogs. Yes, the goal is so you can linger on the post.
In addition, you can also get around it by creating long videos with IGTV or videos that are cut into pieces and divided into several slides. The content of the video can vary from tutorials, sketches, and that can definitely drive the audience to engage with your posts.
Why should you keep your audience lingering on your Instagram posts? Again, this is to influence your posts to get better coverage based on Instagram’s algorithm.
Make Your Post Viral!
Viral or not a post is influenced by engagement rate. Start how many like your post, how many visit your feed, and other factors.
Going viral doesn’t mean creating controversy. This is precisely what needs to be avoided in creating Instagram content. It could even ruin your business reputation. Remember, viral is fine, drama don’t!
Instagram content should be able to provide answers and emotions to the audience
A post that goes viral or shareable content should be able to answer the audience’s curiosity, touch emotions, and also provide answers to audience questions. Therefore why nowadays many posts such as tips, tricks, science, or even that can provoke the emotions of the audience, “this writing is really me!”.
There are two methods to make your Instagram post go viral; hard and soft methods. This hard method is usually like a giveaway, where usually the giveawayer provides certain terms related to the engagement of the post.
Both methods are soft. Usually it’s an article or an account owner building a story or experience that I really do in one post. For example, by creating content, “5 types of friends who nyebelin” by itself, the audience will definitely mention his friend’s account in the comment field that will certainly invite a lot of leads.
You can also create certain gimmicks such as handing out voucher codes with copywriting that can get people interested in writing comments and tagging their friends for follow-ups to get the code.
In addition, you can tell stories in your posts that end with cta sentences or call to action. Let’s say you’re a sneaker seller and create content, “5 sneakers that are suitable for valentine’s day” in the caption or last slide you can insert a single CTA sentence to attract an audience.
Consistent!
Consistent in a sense; mentally consistent and also technically consistent. First, technically consistent is to build your Instagram brand profile. For example, color consistency, upload time consistency, and also feeds pattern consistency.
Building consistency and brand on your Instagram profile is important to make your business better known to your audience. Only by looking at a specific color or specific feed model, people already recognize if the feed is from your Instagram profile.
Second, consistent to upload. Avoid missing just one day of uploading Instagram posts. Because Instagram’s algorithm also reads how often your Instagram content is uploaded.
So basically, Instagram content marketing is not just about creating content. But furthermore, you should pay attention to instagram profile brands, when to upload, and most importantly the appropriate use of hashtags and have a large volume. So, ready to succeed through Instagram content marketing?!
Tips to Learn Internet Marketing Basics for Beginners
January 13th, 2021
The rapid development of the Internet today is able to bring many advantages in various areas of life. Almost everyone nowadays relies on technology that makes it easier, even now people have started to switch from offline shopping to online shopping.
Internet Marketing or internet marketing is one of the must-have knowledge especially for those of you who will sell with online systems. To become a reliable internet marketer is not easy, it takes experience and a long process.
However, if you know how to learn internet marketing, you do not need a long time to be a reliable internet marketer. There are some problems that are often faced by novice internet marketers such as determining which products to sell, not knowing how to do the right competitor research, and not knowing how to good marketing. Below are the steps to take in learning internet marketing.
Product Research
In internet marketing, product research is the key. What is talked about in an online business is the desire of the market, not your desire alone. So, if you sell a product that is trending and it takes a lot of people, then most likely you will get a big profit.
To find out product research, the easiest way is to look at the big marketplaces in Indonesia which products are the best-sellers. Another way you can do product research is to use Google Trends. Here we explain how to research:
- Try starting by going to Google Trends, and making sure you’re signed in to your gmail account.
- Then in the search box, try entering the product keyword. Suppose you want to sell sneakers, then enter the keyword “sneakers” and press enter.
- Once done, you will see a graph like the one below from the keyword “sneakers”.
- Please observe the graph, if the search chart is stable means that the product searches every month is stable, but if the search chart decreases, it is better to look for other products that are more potential to sell.
Competition Research
Once the product is acquired, the next step is to do competition research in the market to find out who are the competitors that you will face later. From this research you will get an idea of your business opponents, so that at least you can keep up with them or win business competition. The easiest way to do business competition research is to look at the products you’ll sell on the marketplace.
Competitor research is also useful for analyzing the strengths, weaknesses, opportunities, and threats from competitors so that you can also compare competitors’ products and business strategies from those aspects. In determining the price, you can use the Leader Pricing system which is to determine the price lower than the market price with minimal profit so that consumers can move to the product you sell. This way can increase sales turnover, so you will get a big profit.
Building a Consumer Database
The next important step in doing internet marketing is to collect and build a consumer database. This is useful to map potential consumers who will be the target of internet marketing distribution both content and offerings. Building a content database means also building connections because basically internet marketing is not only about how products can be achieved by consumers but how products can be realized and known by consumers.
Choosing Internet Marketing Media
The last step is to choose the internet marketing media itself. There are many choices of strategies that you can use to market the products you have. Here are the reviews:
Facebook Marketing
Facebook is the social media that has the most active users in the world today. No wonder that Facebook is the most promising product marketing place. You can create a Facebook Fanpage that contains interesting content in order to increase branding and awareness of the business, so that sales turnover can also increase. In other ways, you can use Facebook Ads to advertise, where you can also define your target market according to the products you sell.
YouTube Marketing
Today YouTube is the most visited video sharing site. Especially with the rise of cheap Internet packages, making YouTube has a lot of visitors every day. All you have to do is create a channel with a video review of your product, a business profile, or content related to your product and then upload it to YouTube. To increase your viewers, you can share your videos to various social media such as Facebook, Twitter, Instagram, WhatsApp, Line, Google Plus, or even use the YouTube advertising service.
Website Marketing
Website is the most effective media to run marketing strategies online. In terms of sales can be more increased and able to increase the brand of business you have. With the website, consumers can see all the products you have and see the quality of the brand whether made in origin or professionally.
SEO Marketing
SEO or Search Engine Optimization is a marketing technique where you are able to optimize the search engine as a media coverage of your business. The more your business is on the first page and ranked number one in search engines, the greater the chance the Audience can get to know your business. There are three main components in SEO, namely keyword research, on-page, and off-page optimization.
Content Marketing
Content is a king. You don’t have to use the traditional way by doing ads overtly. If you are looking at television then looking at advertising for sure you will be less like then change it to other television channels, as well as in the world of internet marketing, people will move to other websites if you find advertising blatantly.
The solution is with content marketing. Marketing by utilizing content will not directly sell from the products you own, but sell the value of the benefits and usefulness of the products owned by presented in the form of articles, audio, video, and presentations.
Such is the discussion about tips on internet marketing learning steps for beginners that you can use as a reference. By using the right strategy, the profit will increase. After the online marketing process is running well, you should also start doing financial management well.
With a good marketing strategy and good financial management, the business will grow. Jurnal is an online accounting software that makes it easy for you to manage your business financial problems. By using Jurnal, you can record, check, and store financial data anywhere and anytime.