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What is a Marketing Plan?


For those of you who are engaged in marketing, the term marketing plan must be familiar. However, many are switched between marketing plan and marketing strategy. What is the difference between marketing plan and marketing strategy?

Marketing strategy is an explanation of business targets owned by a company or brand. It is closely related to the values and objectives of a business.

Meanwhile, marketing plan is how you achieve your target marketing goals.

Simply put, marketing plan is the implementation of the company’s marketing strategy that can consist of various ways to achieve the same target in business.

Elements of Marketing Plan

1. Company Summary and Objectives

First, get to know your company profile and its purpose. This way, you can find out the situation of the company and the goals you want to achieve.

2. Determine The Targets and Standards to Be Achieved

Second, set targets and standards that must be achieved. When you know the exact standard, it will be easier to measure progress to reach the desired target.

3. Determine the Target Market

Another important thing when creating a marketing plan is to determine who your target market is. By determining your target market, it will be easier to set the style of promotion and marketing to be done. Marketing will also be more effective.

4. Define The Type of Promotional Content

Now there’s a lot of promotional content to choose from. It’s important to specify the type of content you want to run. Choose well to help you reach your target to the maximum.

5. Know your Competitors

Do some research to identify the strengths and weaknesses of your competitors. Recognizing your competitors will help you build a complete and clear marketing plan.

6. Set Focus and Priority

You may have a lot of ideas, but it’s important to stay focused and set priorities. Don’t let you get overwhelmed because there’s too much to do.

So in addition to setting what you want to achieve, you need to put aside things you’re not focused on to avoid unnecessary distractions.

7. Set a Budget

In making a marketing plan, it is important to set an effective and realistic budget. Set a budget well to make marketing steps smoother.

Sample Marketing Plan

After knowing some important things in creating a marketing plan, let’s take a look at the examples that you can make below.

1. Buffer

Buffer makes it easy for those in the marketing world by creating a marketing plan template with instructions along with examples. Example marketing plan by Buffer is suitable for those of you who have never documented a marketing plan before. Check out the template in this link, yes.

Buffer’s marketing plan can help you learn. Starting from answering fundamental questions about the company and its objectives, analyzing accurate target markets, evaluating marketing strategies by understanding the company’s strengths and weaknesses, to creating a good promotional workflow.

2. Contently

The marketing plan created by Contently focuses on creating promotional content. However, instead of creating a new one for each campaign, Contently’s example marketing plan will help you improve your promotion steps to the maximum.

You can learn to tailor your content to your target audience, determine which channel is most effective for you to use, and also know which content your customers and potential customers enjoy the most.

3. Forbes

In 2013, Forbes created a marketing plan that has been used by many people. An example created by Forbes will teach you 15 important points in:

  • Business plan summary
  • Target customers
  • Unique Selling Proposition (USP)
  • Pricing strategies
  • Distribution plan
  • Offers
  • Marketing materials
  • Promotional strategies
  • Online marketing strategies
  • Conversion strategy
  • Partnership
  • Referral strategies
  • Strategies to increase the number and price of transactions
  • Retention strategies
  • Financial projections

Marketing plan created by Forbes is one of the detailed examples and suitable for those of you who want to create a marketing plan from scratch. In business, you must always be ready to adapt and change your plan. Be diligent to analyze and adjust to the company’s current condition.

That’s the multiplicity of marketing plans that you must understand if you want to succeed in a career in marketing.

In essence, one of the important elements in the world of marketing can be used as a report that is able to describe the effectiveness of marketing strategies for the next year, quarter, or month.

Building a marketing plan is fun, however, the process of making it can not be underestimated. To make it wrong, don’t forget to note all of Onesthal’s explanations above, yes.

Well, although a marketing plan can be a turning point in the success of your marketing campaign, there are many other aspects that can increase the productivity of you and your marketing team.

Curious about these things? Visit Glints Expertclass immediately. In the marketing category class, marketing experts and practitioners have a myriad of interesting knowledge that they are ready to share for you.

Guaranteed, the material they will provide can be a good preparation before you start your career as a marketer. Sign up now and develop your professional skills with Onesthal!

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