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Tips to Learn Internet Marketing Basics for Beginners


The rapid development of the Internet today is able to bring many advantages in various areas of life. Almost everyone nowadays relies on technology that makes it easier, even now people have started to switch from offline shopping to online shopping.

Internet Marketing or internet marketing is one of the must-have knowledge especially for those of you who will sell with online systems. To become a reliable internet marketer is not easy, it takes experience and a long process.

However, if you know how to learn internet marketing, you do not need a long time to be a reliable internet marketer. There are some problems that are often faced by novice internet marketers such as determining which products to sell, not knowing how to do the right competitor research, and not knowing how to good marketing. Below are the steps to take in learning internet marketing.

Product Research

In internet marketing, product research is the key. What is talked about in an online business is the desire of the market, not your desire alone. So, if you sell a product that is trending and it takes a lot of people, then most likely you will get a big profit.

To find out product research, the easiest way is to look at the big marketplaces in Indonesia which products are the best-sellers. Another way you can do product research is to use Google Trends. Here we explain how to research:

  • Try starting by going to Google Trends, and making sure you’re signed in to your gmail account.
  • Then in the search box, try entering the product keyword. Suppose you want to sell sneakers, then enter the keyword “sneakers” and press enter.
  • Once done, you will see a graph like the one below from the keyword “sneakers”.
  • Please observe the graph, if the search chart is stable means that the product searches every month is stable, but if the search chart decreases, it is better to look for other products that are more potential to sell.

Competition Research

Once the product is acquired, the next step is to do competition research in the market to find out who are the competitors that you will face later. From this research you will get an idea of your business opponents, so that at least you can keep up with them or win business competition. The easiest way to do business competition research is to look at the products you’ll sell on the marketplace.

Competitor research is also useful for analyzing the strengths, weaknesses, opportunities, and threats from competitors so that you can also compare competitors’ products and business strategies from those aspects. In determining the price, you can use the Leader Pricing system which is to determine the price lower than the market price with minimal profit so that consumers can move to the product you sell. This way can increase sales turnover, so you will get a big profit.

Building a Consumer Database

The next important step in doing internet marketing is to collect and build a consumer database. This is useful to map potential consumers who will be the target of internet marketing distribution both content and offerings. Building a content database means also building connections because basically internet marketing is not only about how products can be achieved by consumers but how products can be realized and known by consumers.

Choosing Internet Marketing Media

The last step is to choose the internet marketing media itself. There are many choices of strategies that you can use to market the products you have. Here are the reviews:

Facebook Marketing

Facebook is the social media that has the most active users in the world today. No wonder that Facebook is the most promising product marketing place. You can create a Facebook Fanpage that contains interesting content in order to increase branding and awareness of the business, so that sales turnover can also increase. In other ways, you can use Facebook Ads to advertise, where you can also define your target market according to the products you sell.

YouTube Marketing

Today YouTube is the most visited video sharing site. Especially with the rise of cheap Internet packages, making YouTube has a lot of visitors every day. All you have to do is create a channel with a video review of your product, a business profile, or content related to your product and then upload it to YouTube. To increase your viewers, you can share your videos to various social media such as Facebook, Twitter, Instagram, WhatsApp, Line, Google Plus, or even use the YouTube advertising service.

Website Marketing

Website is the most effective media to run marketing strategies online. In terms of sales can be more increased and able to increase the brand of business you have. With the website, consumers can see all the products you have and see the quality of the brand whether made in origin or professionally.

SEO Marketing

SEO or Search Engine Optimization is a marketing technique where you are able to optimize the search engine as a media coverage of your business. The more your business is on the first page and ranked number one in search engines, the greater the chance the Audience can get to know your business. There are three main components in SEO, namely keyword research, on-page, and off-page optimization.

Content Marketing

Content is a king. You don’t have to use the traditional way by doing ads overtly. If you are looking at television then looking at advertising for sure you will be less like then change it to other television channels, as well as in the world of internet marketing, people will move to other websites if you find advertising blatantly.

The solution is with content marketing. Marketing by utilizing content will not directly sell from the products you own, but sell the value of the benefits and usefulness of the products owned by presented in the form of articles, audio, video, and presentations.

Such is the discussion about tips on internet marketing learning steps for beginners that you can use as a reference. By using the right strategy, the profit will increase. After the online marketing process is running well, you should also start doing financial management well.

With a good marketing strategy and good financial management, the business will grow. Jurnal is an online accounting software that makes it easy for you to manage your business financial problems. By using Jurnal, you can record, check, and store financial data anywhere and anytime.

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