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Tips on How to Create Instagram Content Marketing


Lately, business people and even individual Instagram users create content like a blog. Content varies according to the instagram user’s area of expertise or business; starting from tips, general science, or even just a product review. Jurnal itself refers to this phenomenon as Instagram content marketing.

Not much different actually by creating content marketing through blogs or other media. It’s just that the uniqueness of Instagram’s algorithm itself makes content marketing on social media that facebook is a little different.

Reported from Later, Instagram algorithm is not much different from Google algorithm: you’ve got what the most you searched. Both adopt personalized algorithms. More details, Jurnal by Mekari will explain how to create good Instagram content and get more engagement than you expect!

Post Time!

Yes, this first requirement may have been read frequently in any article. Posting time is already a major requirement not even just a myth for how you get more engagement from Instagram users. This refers to Instagram’s own algorithm.

The reason is of course Instagram will show more posts that get engagement faster and more in the explore column. Posts that have more likes, comments, shares in the fastest timeframe will get more views than those with minimal engagement. It is therefore important that you pay attention to when your posts are uploaded. Look for times when Instagram users are actively surfing.

It’s not just visuals, Instagram is about words and timing!

Make Your Audience Linger in Your Posts!

Have you ever seen in a single post there are many slides? Yes, none other than this aims to keep the audience lingering in your posts. The term is also called carousel post. Where in one post there are many images.

This is also the reason why nowadays many business people on Instagram rely on Instagram Content Marketing such as blogs. Yes, the goal is so you can linger on the post.

In addition, you can also get around it by creating long videos with IGTV or videos that are cut into pieces and divided into several slides. The content of the video can vary from tutorials, sketches, and that can definitely drive the audience to engage with your posts.

Why should you keep your audience lingering on your Instagram posts? Again, this is to influence your posts to get better coverage based on Instagram’s algorithm.

Make Your Post Viral!

Viral or not a post is influenced by engagement rate. Start how many like your post, how many visit your feed, and other factors.

Going viral doesn’t mean creating controversy. This is precisely what needs to be avoided in creating Instagram content. It could even ruin your business reputation. Remember, viral is fine, drama don’t!

Instagram content should be able to provide answers and emotions to the audience

A post that goes viral or shareable content should be able to answer the audience’s curiosity, touch emotions, and also provide answers to audience questions. Therefore why nowadays many posts such as tips, tricks, science, or even that can provoke the emotions of the audience, “this writing is really me!”.

There are two methods to make your Instagram post go viral; hard and soft methods. This hard method is usually like a giveaway, where usually the giveawayer provides certain terms related to the engagement of the post.

Both methods are soft. Usually it’s an article or an account owner building a story or experience that I really do in one post. For example, by creating content, “5 types of friends who nyebelin” by itself, the audience will definitely mention his friend’s account in the comment field that will certainly invite a lot of leads.

You can also create certain gimmicks such as handing out voucher codes with copywriting that can get people interested in writing comments and tagging their friends for follow-ups to get the code.

In addition, you can tell stories in your posts that end with cta sentences or call to action. Let’s say you’re a sneaker seller and create content, “5 sneakers that are suitable for valentine’s day” in the caption or last slide you can insert a single CTA sentence to attract an audience.


Consistent in a sense; mentally consistent and also technically consistent. First, technically consistent is to build your Instagram brand profile. For example, color consistency, upload time consistency, and also feeds pattern consistency.

Building consistency and brand on your Instagram profile is important to make your business better known to your audience. Only by looking at a specific color or specific feed model, people already recognize if the feed is from your Instagram profile.

Second, consistent to upload. Avoid missing just one day of uploading Instagram posts. Because Instagram’s algorithm also reads how often your Instagram content is uploaded.

So basically, Instagram content marketing is not just about creating content. But furthermore, you should pay attention to instagram profile brands, when to upload, and most importantly the appropriate use of hashtags and have a large volume. So, ready to succeed through Instagram content marketing?!

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